Operational Precision.
Commercial Agility.
Proven Results.
Bridging the gap between high-level strategy and factory-floor implementation
Who we are
From Factory Floor to Boardroom
Peter Whiting | Managing Director & Principal Consultant
Wayshrine Ascent is led by Peter Whiting, an award-winning executive with a 13-year track record of delivering large-scale cost efficiencies and revenue growth.
Peter’s career is defined by versatility. As the former Managing Director of Beech’s Confectionery Group, he successfully navigated the business through unprecedented volatility, managing volatile raw material cost increases while integrating acquisitions and securing listings with major supermarkets.
Prior to this, Peter served as a Management Consultant in the public sector, delivering restructuring projects for the NHS that were recognised by the Health Service Journal (HSJ).
He brings a rare combination of skills: the ability to build financial models that stand up to board scrutiny, and the practical know-how to stand on a production line and digitise processes for immediate efficiency gains. We don't just write reports; we engineer the systems and financial models that make change stick.
£1 Million+
Annual revenue by securing major UK retailers and establishing US export channels.
38%
Achieved via production KPI digitisation within 12 months.
10x
Growth in B2C sales revenue over 5 years from <100k to nearly £1m across multiple platforms.
How We Work
Data-Driven Efficiency
We believe you cannot improve what you cannot measure. Drawing on deep experience in financial modelling and production planning, we uncover hidden costs in your operation. We digitise manual processes to provide real-time visibility into your margins.
Systems That Scale
Technology should serve operations, not complicate them. We specialise in migrating legacy IT infrastructure to modern, cloud-based SaaS systems. We build the digital foundation that allows your business to grow without breaking.
Commercial Agility
Operational efficiency is meaningless if it doesn't serve the bottom line. We align production capacity with commercial reality - whether that is managing steady-state manufacturing or the explosive demand of a high-velocity retail event like QVC.
Core Competencies
Operational Strategy & Change Leadership
FMCG Manufacturing
Financial Modelling & Forecasting
IT Infrastructure & SaaS Migration
B2C E-commerce Growth & Strategy
M&A Integration
Ready to Ascend?
Contact our office to discuss your operational challenges or complete the form and we will be in touch.